Jan-Benedict Steenkamp and Michel Wedel, both Professors of Marketing, were awarded the Dr Hendrik Muller Prize for Behavioural and Social Sciences (EUR 25,000) from the Royal Netherlands Academy of Arts and Sciences on 12 December 2005.

According to the Academy, Steenkamp and Wedel have put the Netherlands on the map with respect to international, scientifically grounded marketing research. Their work has enhanced the image and status of marketing considerably and brought it into the domain of academia. The jury is awarding the prize to Jan-Benedict Steenkamp and Michel Wedel not only to recognise their outstanding achievements as scientists but also to acknowledge the field of marketing as a scientific discipline.

The Academy established the Dr Hendrik Muller Prize for Behavioural and Social Sciences in 1991. Awarded every other year, the prize is financed by the Stichting Dr. Hendrik Muller's Vaderlands Fonds.