Abstract
Short introduction to Lehtikuva's background, operational and business surroundings.

Transferring to the digital technology and transaction in the digital area.
Our category structure and the way of keywording.
- IPTC category code in use. It's pros and cons.
- Seven necessary words for caption.
- Important and impossible keywording.

Observing the partners and customers.
- Ask, listen and learn!

Aira Laitinen was trained as a translator at the Language Institute of Savonlinna (in English, Swedish and German). She worked as a picture researcher , archivist and sales representative, for the Picture Agency Lehtikuva Oy (1973 – 1985) and now is Chief Librarian and Head of the picture archive in the same company.