Your research and social media: How do you engage a wider audience in your research?

Twitter, Instagram, LinkedIn, blogging – they’re all fun, but can you also use them to communicate a topic of more substance? Or to showcase your research to non-specialists or to a wider audience? A well-chosen strategy can make social media communication more effective, easier to maintain and a lot more fun too!

Target group

The workshops are aimed primarily at postdocs and PhD students in the final year of their programme. Researchers from all disciplines are welcome.


The workshops are practical in nature and involve various assignments and working in small groups.

Workshop 1

  • Brief introduction to various social media. Which one is right for you? What are you already doing? Which ones are you using? And why (not)?
  • Why use social media as a researcher? Who is your target group and which medium is the right one to use in that case?
  • ·Which topics are right for you? What are you most excited about?
  • Practising composing short image and text posts, with an emphasis on creative writing, a quick start to writing, and storytelling.

Afterwards, you will continue writing a blog or a few short posts at home and send these to the trainer for feedback.

Workshop 2

  • Discussion of general lessons to be learned from homework assignments. The trainer will give you individual feedback on your assignments.
  • Rewriting on the spot, based on the trainer’s tips. Participants give one another feedback.
  • Where applicable, starting a new blog or writing other new posts.
  • Identifying personal points of attention. What do you want to make time for? How can you fit this into your busy schedule? What steps will you take?

Practical information

  • Duration: 2 sessions, 1 to 4:30 p.m. You will be asked to write a short intake text and to complete a homework assignment in your own time (3 to 4 hours)
  • Dates: 11 and 27 May 2021  
  • Language: English
  • Location: Online
  • Group size: Maximum of 10 people